Earn Press Coverage for Your Brand in 5 Steps [Case Study]

In 2021, earned media coverage is more valuable than ever for your business. Even if your brand is active on social media and your website is optimized for SEO, you’re still missing out on organic traffic and customers without backlinks to your website.

With Google’s John Mueller recently weighing digital PR as a tactic that’s worth the same — if not more — effort as technical SEO, executing a proper earned media strategy is a must.

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