How E! News is making money from Facebook Live

After spending the past year investing in Facebook Live, NBCUniversal’s entertainment news unit E! News is starting to make money with the format.

Last month, E! News launched a new live video series on Facebook called “Freestyle.” Hosted by E! News correspondent Zuri Hall and E! News senior beauty editor Cinya Burton, the show focuses on beauty and fashion, with each episode highlighting different guest experts, products and trends within themes like “hair hacks,” “holiday must-haves” and “lip trends.” Spanning eight roughly 30-minute episodes, the show will run through January on Facebook, where E! News has grown to 9.6 million followers.

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