During Covid Shutdowns, Brands Target Audiences with High Intent

The challenges that brick-and-mortar retailers face when attempting to attract shoppers to physical stores have been a retail mainstay for years, but Covid shutdowns are adding an entirely new dimension to the struggle.

As the next wave of statewide shutdowns begins, foot traffic has started leveling off at retailers in many parts of the country. According to new data from the location intelligence platform Ubimo, the uptick in foot traffic that retailers in metropolitan cities saw in May is beginning to peter out. Although cities like Dallas and Houston have still been showing signs of people out and about, consumers in other hard-hit areas are pulling back.

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