The dummy’s guide to Facebook Ads: Tips on spending your advertising budget most efficiently

Once you’ve launched your online store, the next step is getting eyes on it. One way to do that is through Facebook advertising.

The latest stats from 2017 show that the social media giant has over 2 billion active users, and 1.32 billion of them use Facebook every day. No wonder 93% of marketers use Facebook Ads regularly.

For brands with large budgets, it’s easier – they can experiment with ads, test audiences and creatives, and see what works and what doesn’t. But if you’re on a tight budget, those $500 you put into advertising better work and bring you results!

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