Don’t Tell Me About Your Product

Mark Evans is a Fractional CMO for fast-growing B2B and SaaS companies and the host of the Marketing Spark podcast. But behind that fancy title, Mark is a storyteller.

As marketers, we are often reminded of the value of stories. But how do you tell a story in a way that makes a lasting impact?

As a guest on our Wynter Games series, Mark spelled out the power of storytelling – and how you can harness it.

Did you know that stories are 22x more memorable than facts?

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