Gone are the days when a single video on your website would help you stand out. Brands have been using video content to capture the attention of consumers for decades. Perhaps a friendly lizard and a slightly annoying duck come to mind?
The concept of the company website itself emerged in the mid-90s, and by the turn of the millennium, it had become a basic requirement for anyone running a business. What began as a novel way to explain what your business offered is no longer enough.