Don’t Make These 7 Facebook Advertising Mistakes (Lessons we Learned from 50+ Facebook Audits)

Before we start working with new brands, we typically run audits of their current advertising efforts to make sure we can help optimize their existing efforts and provide additional value. To date, we’ve completed 50+ Facebook ad account audits, and are amazed by some of the common mistakes that even the largest advertisers make.

Ranging from slip-ups that can be remediated with the click of a button, to systemic issues that require reprioritization and resources, we’ve seen it all. Lucky for you, we’re sharing our thoughts on why these seven mistakes are made so frequently, what the repercussions are, and how you can remediate them.

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