Here’s the situation. You’re trying to get your business to improve its web presence. Lots of people say that without really understanding what it means. There’s a lot to it, but one of the biggest things you can do boils down to four words:
Get better on Google.
That’s it. When people search for a business in their area (and a recent study shows that about 50 percent of people search a business on mobile devices before they visit it), they’re doing it because they intend to visit or use one, and soon.