Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

If you’re creating content of any form: videos, blog posts, podcasts, etc, repurposing it across multiple channels is a great way to get the most bang for your buck.

But repurposing doesn’t just mean copying and pasting a link over to Twitter.

If you want to be successful, you need to think about how you can tell each story natively to the platform you’re publishing on.

For this experiment, Aytekin could have simply shared a tweet linking to his blog post and boosted it, but I’m sure that wouldn’t have performed anywhere near as well as the Twitter thread.

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