Love them or hate them, exit-intent popups are a favourite lead generation strategy. They’re not without controversy though. We’re talking about one of the most divisive topics in the industry: a clash between conversion optimisation and the impact on user experience.
On the side of exit popups, there are plenty of case studies promising big conversion rate increases. However, the other camp will tell you these studies exaggerate the positive impact they have and overlook the implications they come with.
As with most things in this business, there is no single correct answer. So, today we’re going to address these issues to help understand what they mean for your marketing efforts. We’ll be looking at the following points in this article: