Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits.

As brands scrambled to offer more products and services online, social media platforms — such as Facebook, Instagram, and WhatsApp –began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Now, as social media networks continue to expand on in-platform shopping tools, it’s clear that social media ecommerce is gaining steam.

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