As an enterprising manager or business owner, you may feel lured by the siren songs of DIY website builders.
It happens easily. Almost every major web-hosting platform offers a DIY builder. At first glance, these tools appear to rain financial savings on businesses small and large alike. After all, why would you hire a website designer when you can spend an evening using an affordable plug-and-play template to customize the site yourself?
The danger with DIY website designers is the potential for them to trick you into believing you possess the skills, judgment, and insight necessary to design a website that is not only functional, but excellent in comparison to others in your market (all while saving piles of cash).