Most of today’s population has at least one social media account where they connect with friends and family as well as their favorite brands. In order to reach your audience in a direct and engaging manner, it is vital that your small business is on social media as well. If you’re unsure on how to create a social media strategy that connects meaningfully with your customers, keep reading for the steps to success, pitfalls to avoid and several ways to add a little personality into your account.
