A Disaster Waiting to Happen? Businesses Could Send You Ads on Messenger

In November 2017, Facebook began internally testing Messenger Broadcast: a service for businesses that allows them to send marketing content to users, without building a bot.

Last week, the social media platform announced that Messenger Broadcast would be available for testing to select Page administrators in the U.S., Mexico, and Thailand.

While several businesses have been using Messenger as a customer service communication method, that’s been largely restricted to those who can build bots: software that simulates a conversation with humans on messaging platforms. Many Messenger users see them when they first reach out to a brand with a question or when they execute a task.

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