Direct Mail in the 21st Century: Traditional Marketing Meets Digital

Did you know that 90% of direct mail is opened, and 60% of catalog recipients visit the company’s website that mailed it? Increasingly, targeted direct mail initiatives are influencing consumer actions.

Millennials, who collectively spend $600 billion per year, are often stereotyped as tied to mobile apps and the internet. However, recent data shows they’re more influenced by direct mail than online ads. Sixty-eight percent of millennials read printed media from retailers, and 64% prefer getting them through the mail. Still, it’s even more effective when the ads are part of a multichannel campaign.

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