There’s a reason why they call it “Main Street.” Small businesses have traditionally depended on foot traffic and a brick-and-mortar presence. But in the Internet age—and especially in the age of COVID-19—businesses that leverage digital tools have a distinct competitive advantage. Unfortunately, only 46% of American small businesses have an online presence. We need to change that if we’re going to enable an inclusive economic recovery for our nation.
COVID-19 has unearthed a myriad of challenges for small businesses, from lack of capital access to strains on caregiving. But this pandemic has also shown how going digital isn’t just a “nice to have” for small business owners; it must be a core part of your business strategy.