We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that come close to converting, then change their minds.
But there is much more to remarketing than abandoned shopping cart visitors, which is why I’ve been saying for the last several years that every campaign could and should be an RLSA campaign.
So, what is the most important audience of online searchers? Yours. 2017 has been a year of growth for what is possible with remarketing, as both Google and Bing have released innovative features to help you create a custom audience that speaks to your exact business needs.