How To Develop A Content Marketing Strategy, Not A Plan

Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans.

That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have at your in-person events.

This unifying force has a purpose. When lacking, what your organization ends up with – no matter how many moving parts and brilliant ideas are involved – is a content marketing plan, not a strategy.

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