Despite the sobering economic climate over COVID, optimism is high in regards to holiday shopping that can benefit small business. In fact, a recent poll by VISA indicates 86% of American shoppers are planning to buy gifts from small and medium-sized businesses (SBM) according to a report by VISA.
The possible influx of interest for holiday shopping has encouraged small businesses to pivot with 60% already saying they are taking steps to accommodate shoppers. Some 69% of small businesses in the U.S. see the winter holiday season is a top sales opportunity for their company. Only a small fraction, around one in eight (14%), of American small businesses, claim they are not prepared to take on the holiday season influx of sales.