Demystifying Your First Facebook Ad to Establish a Baseline to Improve

If you’ve been wanting to try Facebook ads for your business (or already tried), you might have needed help answering these questions…


  • How much is it going cost?
  • What is the ‘pixel’?
  • How does the damn ads manager interface work?
  • What is an ad set and how is it different from an ad campaign? 
  • What should I optimize my campaign for?

This post will answer all of these questions. It will give you a game plan to establish your baseline so you know exactly where you stand. I will also show you how to identify where you can improve your ads and ad funnel so you can be successful with Facebook ads for your online business.

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