If you’ve noticed one thing about AdWords, it might be that calls dominate your “clicks” or conversions.
Despite the increasing use of text-based platforms, calls still dominate when it comes to reaching a business.
In 2015, Google released AdWords’ new call-only campaigns to allow advertisers to capitalize on solely calls.
According to Google, 70% of mobile searches today result in a phone call to a business.
It’s more important than ever to have an easily accessible business, especially when it comes to mobile search.
