In this rapidly advancing digital world, the way we communicate has changed with it. Even Skype now looks positively ancient in comparison to the likes of Zoom and Facebook Messenger. In the workplace, services including Slack are becoming ever more popular.
Yet, the very first method of digital communication, email has stood the test of time. For businesses, it remains to be the most effective way to communicate with its customers, generating a return on investment (ROI) of $44 for every $1 spent.
From retail to real estate, B2C to B2B, and from the United States to the United Arab Emirates – email is King.