A well-constructed content strategy alone is NOT going to guarantee you results.
As Wells Fargo CEO John Stumpf famously said: “We could leave our strategic plan on an airplane, somebody could pick it up, and it wouldn’t matter. It’s all about execution. It’s how you hire… how you inspire.”
That sentiment, whilst contextually relevant to the strategic direction of a multi-national corporation, rings true for any business trying to win at content marketing.
With the endless amount of information available online, for free, to ALL of your competitors… Your plan doesn’t really matter that much.