How to Decide When to Join a Social Media Platform

Whenever we turn around, there’s either a new big feature or new social platform available with full business opportunity. We used to have the typical Facebook and Twitter platforms, but now there’s Instagram, Pinterest, Snapchat, LinkedIn…

If you’re a small business or working solo, you can’t afford to be everywhere. How do you decide which platforms to join that’ll work best for you and your audience?

You have seven factors to evaluate per platform. To make it easier for you, you can consider platforms as a whole, using these factors. This would be more efficient than going through every platform individually and help you target your business needs more precisely.

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