Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain standards.
For instance, Mobilegeddon looked not only at the responsiveness of a mobile site, but how truly mobile-friendly a site was with photos, font sizes and more. Google AMP pushed an open-source design structure, created by Google to make the user experience on mobile faster and more efficient.
The announcement of Google’s latest algorithm, which penalizes sites that use mobile pop-up ads, is consistent with the heart of the changes they’ve been making lately. According to Google’s Webmaster Central Blog, Google plans to make two major changes: