Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns

A new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta testing period. Support for Google campaigns is in the works.

AdOptimizer from Data Gran uses artificial intelligence and machine learning to determine and fund the top-performing mix of creatives and targeting parameters among the more than 2,000 available in Facebook and Instagram.

Advertisers upload images and audiences and choose the channel and device targeting they want for their campaigns in AdOptimizer. The system then creates 50 ad variations defined by the targeting parameters and runs those ads for one day.

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