Dark patterns are tricks used in websites and apps that make you buy or sign up for things that you didn’t mean to.
In the case of Google Ads, these tricks are unethical design choices that focus on maximising Google’s revenue from the platform.
Google is a business that needs to make money for its shareholders, I’m not questioning that.
But there is a difference between making money by providing a service and deceiving unknowing business owners.
The dark patterns that I’m calling out below are things that new advertisers opt into by default.
In other words, it are choices made by these advertisers who have got no clue that there even was a choice.