Customer Experience Strategy: The Challenge of Delighting Customers During a Crisis

As mobile marketers, you have it rough nowadays.

If your budgets haven’t been cut yet, you now have to navigate carefully between bombarding customers with messages or not communicating with them enough; between using empathy in your campaigns and appearing insincere, or trying to do marketing as usual.

What the current challenge boils down to is this: how do you delight mobile app users despite a crisis that has upended mobile habits globally?

Optimizing the customer experience (CX) can work to convert prospects into paying customers, but more importantly, at a time like this, it can help your app retain its hard-earned customer base.

Read Full Article>>>

You may also like