CRM vs Marketing Automation Software: What Do I Really Need For My Business?

CRM and marketing automation software are popping up all over the blogosphere. Many eCommerce and customer service oriented sites are using these systems to improve efficiency, but many are asking: what are they, what do they do and how do they differ?

CRM stands for customer relationship management. It is a sales-focused system used to store information about customers, leads and accounts. This information is organized and analyzed to help you manage the connections formed throughout your growing business.

For new businesses, it may be easy enough to manage customer information using traditional methods, but as the business develops and connections become more complicated, a real-time, accessible, integrated approach to information management will be far more helpful. That is where CRM steps in.

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