When looking at LinkedIn and Facebook, it’s obvious that these cater to different audiences.
Here’s a quick recap from our first post on LinkedIn ads:
- 61 million of LinkedIn’s 500 million members are senior level influencers, and 40 million are in decision-making positions.
- Most LinkedIn users work at large-scale firms instead of start-ups and Small and Medium Enterprises (SMEs), and
- There are a high proportion of LinkedIn users in the Finance, Medical, Educational, High Tech, and Manufacturing industries.
Simply put, LinkedIn is used predominantly by business professionals, and these folks log into LinkedIn to discover new business opportunities, network with their contacts, and improve their knowledge and skill sets.
