How to Create a Successful Social Media Strategy When You Have Zero Dollars or Expertise

Oftentimes when I’m discussing startup strategy with founders, the conversation often goes into how they plan to successfully get out there in the world with no budget and very little time or money. Leveraging social media always emerges as a primary marketing tool with any budget-conscious founder. The tricky thing about planning a social media strategy however, is that it’s hard to know the right way to start. Especially when you have no expert staff on hand, and little or no budget to spend.

There is hope though, to stand out from the rest and turn likes, or Retweets into sales with very little to begin with if you nail these handful of tips right from the get go.

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