Having a LinkedIn profile is no longer enough – especially if no one is seeing it. Or worse, people are seeing your profile but it does a poor job of representing who you are and what you do.
Your LinkedIn profile is an essential part of your personal brand, and having a great one is a must if you plan to do any form of LinkedIn marketing.
And even if your profile already reaches LinkedIn’s ‘All-Star’ status, that means little. It could simply mean you’ve added the various sections into your profile, regardless of what you’ve included in those sections.