How to Create a Social Media Marketing Strategy: A Beginner’s Guide

Social media marketing can help you build engaged audiences where they already spend their time, create multiple sources of traffic that continually bring in customers, and grow your business through the power of online networks.

Or, it can be a time-consuming obligation that spreads you thin, resulting in a presence your target customers don’t know or care about—a drain on resources rather than the asset you’ve seen it become for many established brands.

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