Whether you’ve been in business for 24 hours or 10 years, defining your target customer is a crucial part of your journey. You may be thinking it’s easy to define your target customer based on the usual demographics, age, gender, etc.
However, you need to go beyond simply identifying your target customer’s marital status, where they live, or what their hobbies are. In the era of the “experience,” you have to give your customers an experience they’ll fall in love with. For example, Uber and Airbnb have grown to be successful companies because they provide a great customer experience while fulfilling a need.