Unless you’ve been living under a rock the past few years, you’ve probably heard about search engine optimization and why SEO strategy is so important to business.|
If not, a quick refresher: The key benefits of SEO include higher search rankings via search optimized web pages, increased website traffic, and an overall greater return on investment.
There are several techniques for SEO, ranging from small to large, that you can use to make web pages more search-friendly. This includes optimizing meta descriptions, replacing broken images, and creating unique, engaging content—whichever techniques you want to incorporate, it’s time to stop flying blindly into your SEO strategy. The six questions below can be used to help guide your company in the right direction and make an informed decision about its SEO approach.