It’s easy to get confused with Facebook advertising. From behavioral targeting to pixel tracking, Facebook offers a bewildering number of targeting options, advertising best practices, and ad formats.
In this article, you’ll learn the five elements of successful Facebook ads. I’ll walk you through each step. These lessons are based on things we’ve learned at Hootsuite running paid social advertising campaigns.
The perfect Facebook ad is clear about the action it wants the prospect to take.
Every campaign or ad format in the world can be boiled down into two types: ads designed to engage your prospect’s attention and ads designed to drive a direct action such as sale, app install, or lead.