I spent over $100,000 at U.C. Berkeley to get my undergraduate business degree.
Here’s the crazy part. I’ve used VERY little I learned from college in my marketing career.
Most of my experience creating a marketing plan and developing marketing strategies has come from…
- Being employee #30 at Facebook (and then getting fired)
- Growing Mint.com from 0 to 1 million users as the Director of Marketing
- Creating an 8-figure business
In college, I learned SWOT analyses, organizational behavioral theory, and how to write executive summaries.
It was all B.S. The best training I’ve received happened on the job.