How to Create a Marketing Plan: My 6 Step Process

I spent over $100,000 at U.C. Berkeley to get my undergraduate business degree.

Here’s the crazy part. I’ve used VERY little I learned from college in my marketing career.

Most of my experience creating a marketing plan and developing marketing strategies has come from…

  • Being employee #30 at Facebook (and then getting fired)
  • Growing Mint.com from 0 to 1 million users as the Director of Marketing
  • Creating an 8-figure business

In college, I learned SWOT analyses, organizational behavioral theory, and how to write executive summaries.

It was all B.S. The best training I’ve received happened on the job.

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