When you’re looking for a cool place to hang out, LinkedIn Groups might not be the first thing to come to mind.
That said, with 500 million members to its name, LinkedIn isn’t actually as un-hip as it might sound!
Seriously, though, groups can be a happening place. When done right, people have real and thoughtful conversations – plus, organizations can build awareness and credibility, generate leads, connect with their audience, and network with industry leaders!
If you’re considering starting a group of your own, or your existing group needs a little love, here are a few ways you can make sure you stand out.