Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. When your customers are on social media looking to learn more about you, it’s important that you’re there to make a good impression.
Most marketers are already well aware of this fact: 92% of marketers agree that social media is an important part of their business and 97% are using social media as part of their marketing strategy. 64% of sales teams use social media to reach their sales quotas, and 61% of B2B marketers use it to build leads. In fact, 31% of all traffic to websites is driven by the top 8 social media sites which together serve about 4.2 billion active monthly users.