Instagram, with more than 700 million total monthly active users, now claims over 8 million accounts using business profiles. What does that mean for the mobile-based photo and video-sharing social network? Brands want their Instagram marketing strategy to reach targeted demographics, engage users and drive real social value.
Nearly 60% of Instagram users are between the ages of 18-29. This makes Instagram a highly competitive network to reach this valuable demographic. And as people join Instagram in droves, brands have a unique opportunity for engagement with their fans.