How To Create Insanely Successful Video Content for Under $100

It’s official. Video marketing isn’t just an optional extra for savvy marketers anymore – it’s a major piece of the content marketing puzzle.

People want to engage with content that is more memorable and less intrusive – and that’s where video content is ahead of the curve.

If you’re unsure about whether you should use video in your marketing strategy, consider the following statistics:

  • Native Facebook videos get 135% more organic reach than any other type of post
  • Half of YouTube subscribers between the ages of 18 and 34 would drop whatever they were doing to watch a new video from their favorite channel
  • Over 50% of internet users look for videos related to a product or service before visiting a bricks ‘n’ mortar store
  • Embedding video on a landing page can increase conversions by 80% or more
  • Viewers retain 95% of a message when they consume it in a video as compared to 10% when reading it in text form
  • The average conversion rate for websites using video is 4.8% as compared with 2.9% for those that don’t use video
  • Viewers who watched an ad twice on mobile experienced a lift of 23% in unaided brand awareness and 47% in unaided ad recall.

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