How to Create Facebook Lead Ads: A Beginner’s Guide

If you’re like most marketers, you’re always on the search for ways to reach new audiences and generate leads.

But did you know that according to BrightTALK, 80% of marketers report their current lead generation efforts are only slightly or somewhat effective?

Typically, lead generation marketers collect information through form submissions on a website. First, the marketer promotes a specific offer — like a gated ebook or coupon — and then an interested user will fill out a lead form to claim the offer.

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