There are plenty of digital marketing myths floating around these days and they’re holding back businesses in virtually every industry. Many of those myths are old ‘best practices’ that haven’t been challenged in some time. Each week, we’ll dive into some of the most common marketing myths and analyze them to see if they still hold up to today’s fast-paced digital world.
When it comes to retargeting marketing, it’s easy to see why some people – consumers and marketers alike – might consider it a bit stalker-ish. After all, it can feel a bit ‘Big Brother is Watching’ when images and links to items shoppers have viewed start popping up on their social media news feed.