In 2017, content marketing and email marketing are two tactics most online businesses use to acquire customers.
On the one hand, a survey carried by Content Marketing Institute showed that 88% of companies use content marketing as an acquisition tactic. The reason for this high adoption is simple: marketers who use their blog to promote their businesses are 13 times more likely to realize a positive ROI.
On the other hand, email marketing is used by 82% of B2B and B2C companies. Just like with content marketing, companies use email marketing because, for every $1 spent, email delivers an ROI of 4400%, the highest among all acquisition tactics.