Competing for local SEO is quite difficult considering the shrinking real estate of local results in search engine results (SERPS), especially over mobile devices. What strategies should we use to increase our organic visibility and rankings in local search results? Here are four to consider:
- Claim all local name, address and phone number (NAP) citations and listings you can in local directories, and be sure they are consistent across all listings.
- Claim your Google My Business Page and Bing Places For Business and fill each with relevant information and local keywords to get spotted in a local search. Doing so helps your business show up in search results plus Google and Bing Maps.
- Improve local ratings and reviews to rise above the local search pack by fully optimizing your webpages and completing all information fields in Google My Business.
- Produce local content to rank for long-tail keywords and below-the-fold results.
For the purpose of this article, we’re going to focus on producing and optimizing local content since it is one of the best ways to boost your visibility and rankings in local search results.