How to Create and Analyze Instagram Stories for Business Accounts

If you’re already publishing photos and videos on Instagram, you may wonder why you would also want to create Instagram stories. The reasons are simple – Instagram stories help you get more visibility in the Instagram app and give people more of your content to consume.

When people open the Instagram app, the first things they see above their news feed are the Instagram stories by accounts they follow. If you’ve recently created an Instagram story, you have a chance of your profile image appearing at the top of your followers’ news feeds.

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