The Covid-19 pandemic has proven to be one of the most disruptive forces the search industry has ever seen. With consumers worldwide in various stages of lockdown, many are leaning more heavily on online search and commerce. Consumers are searching on a more hyperlocal level than ever before as they stay close to home.
With that in mind, advertisers, brands, and agencies are scrambling to deliver the highly tailored, localized search experiences that Covid-era consumers are increasingly looking for. In fact, 61% of marketers in a recent Forrester study said that improving the efficacy of their local marketing is a high priority for 2021.