While other retailers furlough staff, defer investments and declare bankruptcy, agile DTC and digitally native brands respond by fast-tracking customer engagement initiatives already under way prior to the pandemic. As a result, only 22% of DTC brands surveyed by Totem Media reported sales declines, far fewer than the 80% of larger, traditional retailers that suffered sales dips since onset of the global health crisis.
Research findings released late today by social media agency Totem spotlight how direct-to-consumer brands in the U.S. and Europe are responding to the coronavirus pandemic.
