COVID-19: Implications for business

Reimagining the workforce is another pressing task. Executives everywhere wonder how to bring people back to the workplace and how they will do their jobs. Our new research takes a look at the challenges of creating a sense of belonging, common purpose, and shared identity when some people work in their homes and some in offices and factories. Another article considers the great reset’s tactical challenges, such as guarding against cyberattacks on remote workers.

Small businesses confront some of these problems. But much as Ginger Rogers danced the same steps as Fred Astaire—only backward and wearing high heels—small businesses must make the necessary changes at a greater relative cost and with less working capital.

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