Cost of Instagram Ads in 2020 – Full Updated Guide

Instagram has more than 1 billion active monthly users. This platform offers your business a significant opportunity to communicate with leads interested in your products or services. You can reach even more leads and grow your business by using Instagram Ads.

But how much do Instagram Ads cost?

Instagram Ads cost depends on your bidding model, such as cost-per-click (CPC) or cost-per-impression (CPM).

Typically companies on average pay, $0.50 to $1 per click. In highly competitive industries, for example, apparel, you’ll pay more. The cost of Instagram ads may go up to $3.00 per click

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